So, what is Alice Cooper's marketing scheme?

I can't believe that I forgot to tell you that! Because that was the main point of my supervisorly discussion with Phil about Alice Cooper.

Alice Cooper's marketing scheme: Do whatever will most offend parents of teenagers. Because that's exactly what teenagers will want to buy into. At least that was true in the 70's.

Alice Cooper's branding tool: Alice Cooper, the character. I know, I know, I too used to think Alice Cooper just popped out of the womb as, well, Alice Cooper. Surprise, it's all fake. He carefully created the character from head to toe, including the name, which he intentionally wanted to sound as pretty and nice as possible. What really gave it all oomph was the fact that he was able to pull off a succession of hit songs. And really, even now, you could say the music isn't half bad. He said that his concerts never had security issues because everyone was so focused on the stage show. (How to keep order 101.) Add on top of all that, he's a very charming guy with a gift of negotiation. He has a head for business and a heart for relationships. He did get into a bit of trouble with drugs, but says that golf and his Christian faith miraculously healed his addiction.

He says that he has a good relationships with his copy cats: KISS and Rocky Horror Picture show people; he used to be friends with Marilyn Manson, but now Marilyn Manson doesn't want anything to do with Alice because of his devotion to the Christian faith. By the way, my aunt once served on a jury for a trial accusing Marilyn Manson of something. I can't remember which way the verdict went.

Well, anyway, I was just thinking that you were probably wondering about Alice Cooper's marketing and branding scheme.

With love, T